Steven Sarafian
Chief Technology Officer at CellCore Biosciences
Steven Sarafian is a technology executive with over 20 years of experience in the industry. Currently, he serves as the Chief Technology Officer at CellCore Biosciences, focusing on improving operational efficiency and driving growth through innovative technological solutions. Before joining CellCore, he played a key role at SlimFast, leading the company’s transition to a more robust e-commerce platform and helping it grow its digital revenue from $2 million to over $40 million. His ability to align technology with business goals has been crucial to his success.
Growing Up and Education
Steven was raised in Melrose, Massachusetts, where he spent his childhood before heading to college. He pursued higher education at Southern New Hampshire University, earning a Bachelor of Business Administration. This academic background laid the foundation for his future career, equipping him with essential business knowledge and a solid understanding of how technology could be leveraged to achieve business objectives.
After graduating, Steven started his career at Health & Nutrition Systems. He worked in several areas: sales, marketing, finance, and IT. This experience gave him a comprehensive understanding of how businesses operate and technology's pivotal role in improving efficiency and solving business challenges. During this time, his interest in technology as a tool for business transformation began to take shape.
Making Waves at SlimFast
In 2014, Steven joined SlimFast, a well-established weight management brand, when the company faced the challenge of transitioning from a traditional business model to one that embraced the digital era. Steven was brought in to lead this transformation, recognizing the opportunity for growth.
One of his initial focuses was overhauling SlimFast’s e-commerce platform. While the company had a loyal customer base, it had not fully capitalized on the online shopping trend. Steven took the initiative to build a direct-to-consumer online store, which led to the creation of ShopSlimFast. This omnichannel platform expanded the company’s reach and provided a new avenue for sales.
Steven also recognized the need for a more personalized customer experience. He spearheaded the development of the SlimFast Together app, which offered users tools to track their progress and receive customized recommendations. The app quickly became popular, accumulating over a million downloads in its first year.
Under Steven's leadership, SlimFast’s digital revenue grew significantly, from $2 million in 2016 to more than $40 million by 2021. His ability to blend technology with business strategy was a major driver of the company’s success in e-commerce.
Moving to CellCore Biosciences
In 2022, Steven took on the role of Chief Technology Officer at CellCore Biosciences, a company focused on enhancing cellular health through its line of supplements. Despite the company’s strong health and wellness market position, he saw opportunities to elevate its technological infrastructure and better connect with customers.
As CTO, Steven’s primary goal has been to improve and streamline CellCore’s digital platforms. He has worked to make these platforms more user-friendly and data-driven, offering personalized recommendations based on customer needs. By leveraging data analytics, he is helping the company create tailored experiences that add value to customers and improve their journey with the brand.
Steven’s work has focused on technology and building a collaborative and innovative culture within the company. He believes innovation thrives when teams are empowered to contribute ideas and work together toward common goals. This approach has fostered a creative and productive work environment, supporting the company’s growth and success.
Achievements and Recognition
Throughout his career, Steven has been recognized for his ability to drive significant business growth through digital transformation. At SlimFast, his leadership helped shift the company from a traditional business model to a modern digital-first organization. Under his guidance, SlimFast experienced substantial growth in online sales and found new ways to engage with customers.
Steven is also known for his success in managing large and complex projects. He has led multiple digital transformation initiatives, building high-performing teams that excel under pressure. His leadership has helped businesses grow and encouraged a culture of innovation, resulting in long-term success.
Leadership Style and Vision
Steven’s leadership style is centered around collaboration, creativity, and continuous improvement. He encourages open communication and fosters an environment where team members feel comfortable sharing their ideas and taking risks. He understands businesses must remain agile and open to new ideas to stay competitive in a fast-paced environment.
At CellCore, he has worked diligently to build a culture where employees from different backgrounds collaborate to solve problems and achieve common goals. He believes businesses can achieve remarkable success by working together toward shared objectives.
Balancing Work and Life
Although Steven’s career is demanding, he values work-life balance. He dedicates time to his family and enjoys participating in activities that allow him to unwind. Among his favorite pastimes are golfing and fishing, which will enable him to relax and recharge. He recognizes the importance of balancing professional commitments with personal time to maintain overall well-being and long-term success.
Steven Sarafian has built a distinguished career by leading digital transformation efforts that drive business growth. His ability to combine technology with business strategy has been instrumental in the success of companies like SlimFast and CellCore. With a focus on collaboration, innovation, and personalized customer experiences, Steven continues to significantly impact the technology and business sectors. As he moves forward in his career, Steven remains committed to creating lasting value for the businesses he leads and the customers they serve.